INTERNATIONAL MML: The role of communication and education to promote changes in purchase habits and increase the adoption of bio-based products

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Timezone: GMT+02:00

Organiser: European Bioeconomy Network, BIOVOICES, BioCannDo, Biobridges, LIFT

Event type: international

Description: On the 8th of July in Helsinki will take place an MML on the The role of communication and education to promote changes in purchase habits and increase the adoption of bio-based products. The workshop will bring together EU funded projects, European Platforms and Networks, Member states networks, together with quadruple helix stakeholders dealing with communication and awareness raising, to support the European Bioeconomy Strategy through communication activities. The workshop will promote the discussion and sharing of lessons learned and best communication practices, formats and channels; successful activities, multipliers to be involved; messages and arguments to be used (in terms of style, scope, terminology), etc. This is a side event of the Bioeconomy Conference "European Bioeconomy Scene 2019", which will take place on 9th of July, in order to achieve an inclusive and sustainable bioeconomy for Europe. The registration to the workshop is free of charge, but requested. Please use the button on this page to register. Please note that the registration to the main Conference is open from 25 March to 17 April 2019 at the following link: https://www.lyyti.fi/reg/EuropeanBioeconomyScene2019.

Notes: Hosting organisation: Ministry of Education and Culture (Finland)

Application sectors:

Cleaning and hygiene, personal care and cosmetics, health and biomedical

Textile products, clothing, sports and toys

Food packaging, disposable tablewear

Biofuels and bioenergy

Building, construction and restoration, paintings, decorations and furniture

Nutraceuticals, environmental bioregulation and biological sensors

Other


Topics of discussion:

Consumers’ awareness and information, trust building


Challenges:

B2 – Changes in purchase habits

B3 – Increase the Adoption

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BIOVOICES

19-04-2019 11:47

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