Description: PROMOTE CHANGES IN PURCHASE HABITS INCREASE THE ADOPTION The role of communication and education in promoting circular and sustainable bioeconomy On the 8th of July in Helsinki will take place an MML on "The role of communication and education in promoting circular and sustainable bioeconomy". The workshop will bring together EU funded projects, European Platforms and Networks, Member states networks, together with quadruple helix stakeholders dealing with communication and awareness raising, to support the European Bioeconomy Strategy through communication activities. The workshop will promote the discussion and sharing of lessons learned and best communication practices, formats and channels; successful activities, multipliers to be involved; messages and arguments to be used (in terms of style, scope, terminology), etc. The workshop will facilitate the creation of synergies to maximise the opportunities and impact of bioeconomy communication at national and European Level. This is a satellite event of the Bioeconomy Conference "European Bioeconomy Scene 2019", which will take place on 9th of July, in order to achieve an inclusive and sustainable bioeconomy for Europe. The registration to the workshop is free of charge, but requested. Please use the button on this page to register.

Notes: Hosting organisation: Ministry of Education and Culture (Finland)

Application sectors:

Cleaning and hygiene, personal care and cosmetics, health and biomedical

Textile products, clothing, sports and toys

Food packaging, disposable tablewear

Biofuels and bioenergy

Building, construction and restoration, paintings, decorations and furniture

Nutraceuticals, environmental bioregulation and biological sensors

Other

Topics of discussion:

Consumers’ awareness and information, trust building

Challenges:

B2 – Changes in purchase habits

B3 – Increase the Adoption