The large toy company LEGO is preparing to launch a line of toys made from vegetable plastic from sugar cane, in an attempt to reduce the plastic waste produced by the sector each year.
The soft, durable and flexible polyethylene plastic, made using ethanol produced from sugar cane, is being used to produce the brand's leaf, bush and tree-shaped elements.
These pieces only represent a small part of LEGO's large production, the ultimate goal of the large toy company is to produce all its components using bioplastics by the year 2030. Their first sugar cane toys will appear on the shelves later this year. Other steps taken by Lego to reduce its CO2 emissions include an investment in wind power, to ensure that energy used to make its bricks is balanced by the production of renewable energy.